FEATURES OF THE ANNOUNCEMENT AS A SPEECH GENRE OF INTERNET DISCOURSE

The article considers the speech genre of announcement as a manifestation category information in discourse social networks. announcements music groups are analyzed and linguistic means influence proved. main language distinguished: graphic, lexical-semantic stylistic. graphic abbreviations, numerals foreign inclusions. Of lexical semantic influence, most widely presented news emotionally expressive vocabulary one's own name. Syntactic features due to journalistic style speech: mostly simple sentences used. It is substantiated that multimedia characteristic feature Internet communication, which provides polycoding electronic – ability transmit not only through verbal text, but also with use nonverbal means.